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Otherwise, they get rose-colored glasses about success in the home market and presume it will translate rapidly. You pointed out expecting 5070% volumes. That's sobering. I have actually even seen cases where it's just 2530% at launch. It underscores how critical capital structure is. Yes. A lot of small development ideas like ours rely on equity, not debt.
You require equity sponsors who think in the vision and the group. That's expensive, however it develops critical mass, builds awareness, and justifies above-store leadership.
And we were fortunate that Dallasour 2nd marketwas also where our team lived. Having the entire group in-market to support stores, hire, and guarantee culture was substantial.
People often underestimate how important team is to scaling. Our group took all the things we hated from past jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here.
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